Prospective Exhibitors

Connect with your target audience at AAM’s Annual Meeting & MuseumExpo

The AAM Annual Meeting & MuseumExpo is the only event of its scope and scale. It brings together museums of all types and sizes—from art and history museums to zoos and botanic gardens—to share ideas and make connections that are transformative.

Be a part of this energetic gathering of museum professionals, the largest of its kind in the world. Connect in person with thousands of museum professionals, including directors, curators, financial officers, exhibit design professionals, educators, and registrars, while showcasing your new, innovative products and services in AAM’s MuseumExpo.

The 2024 AAM Annual Meeting & MuseumExpo (AAM 2024) is taking place in Baltimore May 16-19. Browse all opportunities below or jump to what you’re most interested in.

Ready to sign up or have questions? Contact Shelon at

Meet face-to-face with decision makers

of Annual Meeting attendees are involved in final purchasing decisions.

of Annual Meeting attendees visit the MuseumExpo.


of 2023 Annual Meeting attendees plan to recommend a product or service from the MuseumExpo within the next year.

AAM Annual Meeting & MuseumExpo Attendees

By the Numbers

graphic representation of attendee breakdown by US region
Graphic representation of attendee breakdown by years attended

Exhibitors Receive:

  • Two complimentary full-conference registrations per every 100 square feet
  • Complimentary guest passes to distribute to clients/prospects
  • Your company name, booth number, and contact information listed in the 2024 AAM Annual Meeting & MuseumExpo mobile app and online exhibitor search tool
  • Booths 300 square feet or less receive a 7″x44″ identification sign with your company’s name and booth number
  • Pipe railing, 8′ high back drape, and 3′ high side drape

Exhibits do not include carpet, table, chairs, or any booth furnishing. Booth carpet is mandatory and materials can be ordered through the Exhibitor Services Kit which will be available in February 2024.

Become an Alliance Industry Member and save!

MuseumExpo 2024 Rates & Booth Sizes 10’x10′ 10’x20′ 10’x30′ 20’x20′ 20’x30′ 20’x40′
Non-Member Rate$3,530 $6,335 $9,370 $12,900 $16,520 $20,310
Industry Member Rate$2,900 $5,150 $7,725 $10,560 $14,430 $18,500
Non-Profit Member Rate$2,370 $4,225 $6,335 $8,445 N/AN/A

For booths 300 square feet or less, a separate additional charge of $350 will be applied for corner booths.

Startup Pavilion

Are you new to the museum field and have innovation solutions or products for the museum industry?

For small, emerging companies

These turnkey booths are a unique opportunity for small, emerging companies to introduce their products, tools, and services to the museum field. Each booth comes with the following:

  • One conference registration. Additional registrations are available at a discounted rate
  • Two stools
  • Small lockable storage space
  • Carpeting
  • Company logo

Additional Fees: Electrical, internet and additional booth furnishings can be ordered through the Exhibitor Services Kit which will be available in February 2024.

Space is limited in the Startup Pavilion. Interested organizations are required to submit a special application to be considered. 

Download additional guidelines, information, and the request form.

75% of 2023 exhibitors plan to participate again in 2024, so space is limited!

“AAM 2023 was a massive success for Exhibit Concepts. Traffic in our booth was phenomenal and the conversations were of stellar quality. BRAVO to all of those involved in planning and executing this show. We can’t wait to attend again next year.”

Sharla Robertson, Exhibit Concepts, Inc

How we drive traffic to the ExpoHall:

Dedicated conference hours for visiting exhibitor booths

Complimentary opening reception in the ExpoHall

Networking and charging lounges in the ExpoHall where attendees can refresh and recharge their devices

Complimentary refreshment breaks in the ExpoHall

Concessions available in the ExpoHall

Poster presentations integrated into the ExpoHall

AAM Bookstore located in the ExpoHall, with book signing events

Specialized show floor areas for technology companies and traveling exhibitions, including a shared expo floor with the Museum Store Association

Solutions Center presentations on best practices and trends, case studies with clients, and solutions to museum professionals’ daily challenges. 30-minute presentations are available to exhibitors at $1,200 per session.

“This was our first time exhibiting at AAM. We had a fantastic time! We were the only print shop there and we met with over 160 museums. I know we made some connections that will last for a lifetime. I feel like we got our money’s worth within the first five-minutes.”

Josh Snider, PGHPrintShip

Save with an Industry Membership!

Industry members:

Save up to 20 percent off AAM Annual Meeting & MuseumExpo booths

Enjoy a discounted member rate for Annual Meeting registration

Get a 15% discount on print and digital advertising to grow brand awareness and increase sales

Connect with museum leaders with two free individual professional memberships, eligible for the discounted member rate for Annual Meeting registration – a $580 value

Enjoy year-round visibility on the Industry Member list

Share expertise by becoming a guest contributor to AAM’s blog, magazine, and online community of 50,000 museum professionals

back of an audience clapping in a session room

Deepen your engagement and support museums as a sponsor

The 2024 AAM Annual Meeting & MuseumExpo is the largest industry conference for sharing essential knowledge and expertise in the museum field. Increase brand awareness while showing support for the museum field by sponsoring keynotes, content, events, and other exciting opportunities. Sponsorship packages are designed to elevate access to your target audience at AAM 2024.

Branding, Visibility, Access

New to the marketplace or promoting your products and services? We can give your brand prominence.

We match your products and services with relevant conference content, activities, and events that provide credibility and unique opportunities to engage with leaders and decision-makers.

Opportunities include:

  • Registration
  • Wi-Fi
  • Mobile app
  • Attendee badges
  • Lanyards
  • Welcome general session
  • Attendee Guide
  • Keynotes
  • CEO programming
  • Session content
  • Poster Hall
  • Networking events

All sponsors receive acknowledgment in AAM Annual Meeting marketing and communications onsite, online, and in Museum magazine. Sponsors also receive free or discounted conference registration(s), opt-in attendee emails, invitation(s) to a CEO networking event, and a 30-minute speaking opportunity in the MuseumExpo. Some sponsorships also include a brief non-commercial introduction to attendees at an event or session.

– Jeff Sass, Chief Marketing Officer, .ART Registry

Expand your reach with Annual Meeting advertising

Shine an even larger spotlight on your products and services through multi-channel advertising opportunities on our website, in newsletters, and in the special #AAM2024 Product Guide in Museum magazine.

Museum Marketplace online directory

The AAM Museum Marketplace makes it easy for museum professionals to learn about your products and services online and connect with you directly. Directory listings are available in addition to banner advertising positions. New AAM Industry Members receive a free basic listing or 25 percent discount on an enhanced listing.

Beware of Hotel and Attendee-list Scams

It has come to our attention that scammers are targeting our meeting attendees and exhibitors, attempting to sell attendee lists and solicit bookings at unauthorized hotels. AAM does not rent or sell email lists to third parties.

Attendee List Email Scam

Unfortunately, emails offering to sell attendee lists from our annual conference are often sent by scammers impersonating the American Alliance of Museums. If you receive emails that propose to sell the American Alliance of Museums conference attendee lists, do not engage with the sender and delete the email.

Hotel Booking Scam

Large conferences, including AAM’s, are also often the target of hotel scams. Scammers call or email attendees and exhibitors, claiming to represent AAM and encourage customers to book rooms using fake promotion codes at a variety of hotels close to the conference venue(s). AAM and our host hotels will never send emails or place phone calls to individuals in order to promote specific accommodations. Any legitimate message to attendees will direct them to the conference’s hotel information page, where attendees will find secure links to our approved hotels.

If you receive emails or calls regarding discounted AAM hotel accommodations, please do not engage with the sender and delete the email.

The American Alliance of Museums’ mission is to champion equitable and impactful museums by connecting people, fostering learning and community, and nurturing museum excellence.