Why Attend

Due to the continued spread of COVID-19 and guidelines from the CDC, AAM is canceling our 2020 AAM Annual Meeting & MuseumExpo previously scheduled for May 17-20, 2020.

“This conference is the best professional development experience of my life.”

– #AAM2019 Attendee


AAM’s Annual Meeting is the only event of its scope and scale. It brings together museums of all types and sizes—from art and history museums to zoos and botanic gardens—to share ideas and make connections that are transformational. It’s a place where all museum professionals learn from one another, create partnerships, and leave inspired to make an impact on their museums, communities, and the world.

As we enter a new decade, AAM’s 2020 Annual Meeting is focusing on how we can all collaborate to prepare for the future of the museum field. The 2020 Annual Meeting is your opportunity to gain actionable content paired with the networking events to create partnerships that will ensure your museum is ready to meet the challenges of the future head-on.

You have something to learn. You have something to contribute. You belong with us in San Francisco.

Top 3 Reasons to Attend

The Content

After 160 interactive sessions, 10 content tracks, and 500 speakers, you’re returning to your museum empowered with the new knowledge to propel your museum into its future. Sessions cover topics from collections management, curatorial practice, and exhibit design to education, fundraising, marketing, and beyond—and connect us cross-functionally to create more relevant, magnetic, and inclusive museums.

The Community

Immerse yourself in your community at 30 networking events and with over 5,000 museum professionals. From small breakfasts with like-minded individuals to a massive, electrifying opening party, you’ll reconnect with your peers, build new relationships, and meet others who can help elevate your career.

The City

San Francisco has something to offer everyone. With neighborhoods as diverse as the museum field, you’re bound to find something to love about the Bay Area. The Moscone Center—the AAM 2020 Annual Meeting hub—is walking distance to hundreds of attractions. Learn more about San Francisco.

#AAM2020 Theme: A Bridge to the Future

The future is already here, it’s just unequally distributed–often it washes California’s shores before sweeping across the rest of America.

While some parts of the United States are struggling in the post-industrial economy, the San Francisco Bay Area has thrived, building new wealth on IT & software, social & digital media, life sciences & biotech, environmental & green technology, professional services, and international business.

But this success comes with a cost, and the Bay Area is struggling with challenges facing many other cities: gentrification, affordable housing, adequate public transportation, and soaring wealth inequality. The government, private industry, and the nonprofit sector are working together to find ways to build a just, equitable and prosperous future for the whole community. What can San Francisco’s experiments teach us about how to create an economically strong, environmentally sustainable, socially inclusive community?

Join us in San Francisco to envision how the world will be better because of the work museums do in the coming decades. In this future, museums will ally with other sectors to address intractable social and economic problems–who will we work with, and how? The people who benefit from the work of museums will reflect the diversity of the communities museums serve. What will it take to make that aspiration come true? And on this journey through time, we will explore the challenges that will face museums along the way. Who will visit museums and what kind of experience will they expect? What financial models will museums use to sustain their work? How will philanthropy become more equitable and inclusive?

Hindsight is 2020, so journey with us to the future to look back on the many paths museums will take to achieve success.