Prospective Exhibitors
Connect with your target audience at AAM’s Annual Meeting & MuseumExpo
The AAM Annual Meeting & MuseumExpo is the only event of its scope and scale. It brings together museums of all types and sizes—from art and history museums to zoos and botanic gardens—to share ideas and make connections that are transformative.
Step into the spotlight at AAM2026, the premier gathering of museum professionals. From art and history museums to zoos, aquariums, and botanical gardens, thousands of leaders and innovators come together to exchange ideas, uncover solutions, and forge meaningful partnerships.
If your business supports the museum community, this is your opportunity to connect, showcase your expertise, and make a lasting impact.
The 2026 AAM Annual Meeting & MuseumExpo is taking place in Philadelphia, PA May 20-23, 2026. Bookings for the 2026 MuseumExpo are underway! Contact Shelon Atwater at corporatepartnerships@aam-us.org for more information.
Ready to sign up or have questions? Contact Shelon at corporatepartnerships@aam-us.org.
Why Exhibit?
- Unmatched Access: 75% of attendees influence purchasing decisions
- High-Quality Leads: Meet directors, curators, educators, registrars, exhibit designers, and financial officers
- Proven ROI: 75% of past attendees plan to recommend a product or service they discovered at MuseumExpo
- Brand Visibility: Your company featured in the mobile app, online exhibitor directory, and on-site signage
- Engaged Audience: Attendees come ready to discover, connect, and invest
| Professional Level | Percentage |
| Executive Leadership | 27% |
| Established Professionals | 27% |
| Mid-Career | 31% |
| Entry-Level & Students | 10% |
| Retired / Other | 5% |
Meet face-to-face with decision makers
of Annual Meeting attendees are involved in final purchasing decisions.
of Annual Meeting attendees visit the MuseumExpo.
75%
of Annual Meeting attendees plan to recommend a product or service from the MuseumExpo within the next year.
AAM Annual Meeting & MuseumExpo Attendees
By the Numbers
- 2 complimentary full-conference registrations per 100 sq ft
- 4 Expo Only Guest passes for clients and prospects to visit your booth
- Company listing in the mobile app and online exhibitor directory
- Booth signage and standard pipe/drape setup
- Earn Booth Priority Points
- Discounted Registrations for additional staff
- Optional 30-minute Solutions Center presentation ($1,200)
Exhibit Booths do not include carpet, table, chairs, or any booth furnishing. These items can be ordered through the Exhibitor Services Kit which will be available in February.
Become an Alliance Industry Member and save!
| MuseumExpo 2025 Rates & Booth Sizes | 10’x10′ | 10’x20′ | 10’x30′ | 20’x20′ | 20’x30′ | 20’x40′ |
|---|---|---|---|---|---|---|
| Industry Member Rate | $2,900 | $5,150 | $7,725 | $10,560 | $14,430 | $18,500 |
| Non-Member Rate | $3,530 | $6,335 | $9,370 | $12,900 | $16,520 | $20,310 |
| Non-Profit Member Rate | $2,370 | $4,225 | $6,335 | $8,445 | N/A | N/A |
For booths 300 sq. feet or less, a separate additional charge of $350 will be applied for corner booths.
New!
Startup Pavilion
Are you new to the museum field and have innovation solutions or products for the museum industry?
For small, emerging companies
$3,000
These turnkey booths are a unique opportunity for small, emerging companies to introduce their products, tools, and services to the museum field. Each booth comes with the following:
- One conference registration. Additional registrations are available at a discounted rate
- Two stools
- Small lockable storage space
- Carpeting
- Company logo
Additional Fees: Electrical, internet and additional booth furnishings can be ordered through the Exhibitor Services Kit which will be available in February.
Space is limited in the Startup Pavilion. Interested organizations are required to submit a special application to be considered.
Download additional guidelines, information, and the request form.
Space is limited—many booths have already been reserved for 2026!
“We were very pleased with the AAM Conference and will support this in Philadelphia in 2026.”
– Jonathan P Millman, Innovative Foto
How we drive traffic to the ExpoHall:
Dedicated conference hours for visiting exhibitor booths and shared expo floor with the Museum Store Association
Complimentary opening reception in the ExpoHall
Networking and charging lounges in the ExpoHall where attendees can refresh and recharge their devices
Complimentary refreshment breaks in the ExpoHall
Concessions available in the ExpoHall
Poster presentations integrated into the ExpoHall
AAM Bookstore located in the ExpoHall, with book signing events
Specialized show floor areas for technology companies and traveling exhibitions, including a shared expo floor with the Museum Store Association
Solutions Center presentations on best practices and trends, case studies with clients, and solutions to museum professionals’ daily challenges. 30-minute presentations are available to exhibitors at $1,200 per session.
“This was my favorite AAM conference! The expo hall was great and we were very busy at our booth. We look forward to the 2026 AAM in Philadelphia!”
– Michaela Henry, Children’s Museum of Pittsburgh
Industry members:
Save up to 20 percent off AAM Annual Meeting & MuseumExpo booths
Enjoy a discounted member rate for Annual Meeting registration
Get a 15% discount on print and digital advertising to grow brand awareness and increase sales
Connect with museum leaders with two free individual professional memberships, eligible for the discounted member rate for Annual Meeting registration – a $580 value
Enjoy year-round visibility on the Industry Member list
Share expertise by becoming a guest contributor to AAM’s blog, magazine, and online community of 50,000 museum professionals
Save big with these discounts, plus a special offer for new Industry Members: a free basic listing or a 25% discount on an enhanced listing on Museum Marketplace
Deepen your engagement and support museums as a sponsor
Sponsorship at the 2026 AAM Annual Meeting & MuseumExpo provides the most targeted and effective engagements to successfully position your company at the largest gathering of museum decision makers in North America.
AAM draws nearly 5,000 museum professionals from the US, Canada and around the world who gather to learn, network and purchase tools, technologies and solutions to improve their museums’ experiences and efficiencies.
Branding, Visibility, Access
New to the marketplace or promoting your products and services? We can give your brand prominence.
We match your products and services with relevant conference content, activities, and events that provide credibility and unique opportunities to engage with leaders and decision-makers.
Opportunities include:
- Registration
- Wi-Fi
- Mobile app
- Attendee badges
- Lanyards
- Welcome general session
- Attendee Guide
- Keynotes
- CEO programming
- Session content
- Poster Hall
- Networking events
“AAM has been instrumental in helping us bring our art therapy initiative and other projects to the museum community through sponsorship. We’re very excited to be moving forward with several partnerships that were a direct result of our active participation in the AAM Annual Meeting.”
– Jeff Sass, Chief Marketing Officer, .ART Registry
Expand your reach with Annual Meeting advertising
Shine an even larger spotlight on your products and services through multi-channel advertising opportunities on our website, in newsletters, and in the special Annual Meeting Product Guide in Museum magazine.
Museum Marketplace online directory
The AAM Museum Marketplace makes it easy for museum professionals to learn about your products and services online and connect with you directly. Directory listings are available in addition to banner advertising positions. New AAM Industry Members receive a free basic listing or 25 percent discount on an enhanced listing.
Contact Us
General Questions, Onsite Experience, Onsite Logistics
Exhibit Sales and Sponsorships
Companies A – L: Tracy Mulligan; 206-465-8346
Companies M-Z: Kelly Alexis; 703-909-2256
Beware of Hotel and Attendee-list Scams
It has come to our attention that scammers are targeting our meeting attendees and exhibitors, attempting to sell attendee lists and solicit bookings at unauthorized hotels. AAM does not rent or sell email lists to third parties.
Attendee List Email Scam
Unfortunately, emails offering to sell attendee lists from our annual conference are often sent by scammers impersonating the American Alliance of Museums. If you receive emails that propose to sell the American Alliance of Museums conference attendee lists, do not engage with the sender and delete the email.
Hotel Booking Scam
Large conferences, including AAM’s, are also often the target of hotel scams. Scammers call or email attendees and exhibitors, claiming to represent AAM and encourage customers to book rooms using fake promotion codes at a variety of hotels close to the conference venue(s). AAM and our host hotels will never send emails or place phone calls to individuals in order to promote specific accommodations. Any legitimate message to attendees will direct them to the conference’s hotel information page, where attendees will find secure links to our approved hotels.
If you receive emails or calls regarding discounted AAM hotel accommodations, please do not engage with the sender and delete the email.
The American Alliance of Museums’ mission is to champion equitable and impactful museums by connecting people, fostering learning and community, and nurturing museum excellence.
