Innovative Tools to Improve Audience Engagement
Sunday, May 7, 4-5:15 p.m.
In this hands-on session, you will explore your museum’s key audiences, create a sample audience profile, build a detailed visitor experience map, and brainstorm innovative (and practical) ways to use these tools to effect change. These tools are relevant and scalable across museums of all sizes and covering any subject matter. We’ll set goals that range from reaching underserved communities to boosting earned revenue, and experienced panelists will offer ways to work across departmental lines to get there.

Beyond the Four Walls: Lurie Children’s Hospital and Shedd Aquarium
Sunday, May 7, 4-4:30 p.m.
Lurie Children’s Hospital and Shedd Aquarium partnered to bring an engaging and educational experience to hospitalized children and their families. This holistic collaboration included on-site animal encounters, a permanent children’s experience, giveaways, funded aquarium visits, food vouchers, transportation, and more. Instead of focusing on a child’s illness or injury, for a moment, families focus on animals, pretend play, and engaging movies.

Tattoo U: Getting Outside to Embrace New Communities
Monday, May 8, 1:30-2:45 p.m.
In 2016, the Royal Ontario Museum (ROM) opened Tattoos: Ritual. Identity. Obsession, Art,” an exhibition encompassing fascinating insights into ancient practices, histories, and meanings and the revival of the global phenomenon of body art. While intriguing the ROM’s traditional audience, to be authentic and successful, the museum also needed to connect with a new community: the tattoo subculture. Explore how surprising partnerships and unusual marketing initiatives can engage new audiences, build relationships, and maximize your communications impact.”

75 Ideas in 75 Minutes: Fresh Ideas for Audience Engagement
Tuesday, May 9, 10:30-11:45 a.m.
This session aims to help museum professionals learn fresh ways to cut through a cluttered marketplace to engage members, drive attendance, and enhance visitor experiences. Drawing ideas and examples from a variety of institutions, experts from PRAM, AAM’s public relations and marketing professional network, offer a fast-paced review of some of today’s most interesting ideas for audience engagement. Time will be set aside for audience members to offer their ideas in the session.