Optimizing the Board’s Role in Fundraising
Sunday, May 7, 1-2:15 p.m.
Getting trustees to embrace fundraising can be tough. Often raising money is a governance theory in search of a practice. Putting the responsibility into job descriptions or having trustees sign contracts with the responsibility spelled out may feel like progress but saying so won’t make it so. Gain insight from experienced trustees and directors in a frank and pragmatic discussion on the successful strategies and periodic false starts they experienced in building a board that is not just ready and willing…but also able to partner in fund raising.

Prioritizing Staff Learning:  Devote a Day to Your Staff
Sunday, May 7, 2:30-3:45 p.m.
In this session, speakers from the Saint Louis Science Center and the Saint Louis County Library will share how their organizations committed time and money to staff learning. The science center will relate the grassroots of the institution’s first professional development day. The library will discuss its annual in-service days and longstanding perspective on the benefits of investing in staff’s professional growth. Participants will learn strategies they can use to gain support and then implement their own staff days.

Civic and Museum Engagement with Millenials
Sunday, May 7, 3:15-3:45 p.m.
Recognizing the importance of attracting and engaging diverse groups, the Levine Museum of the New South developed a 10-month sustained dialogue program for Millennials in Charlotte, North Carolina, an emerging immigrant gateway. The curriculum-co-created by museum staff, university evaluators, and 14 Millennial participants-explores the most pressing issues of the diversifying New South and ways participants can take action to increase access and/or inclusion within their spheres of influence. Examine how Millennials view dialogue and how they envision its role as a vehicle for social change.

 Straight Talk: What DO Directors Want from Development
Monday, May 8, 8:45-10 a.m.
The relationship between a director and their development staff has tremendous financial implications for an institution. There continues to be significant turnover among museum chief development officers, often due to misaligned expectations and priorities, especially as new development directors are hired from outside the museum field and junior staff are promoted without experience working with directors and boards. This moderated conversation will be an opportunity to hear from directors about their expectations and needs from development, what works and what doesn’t, and their vision for a successful development program.

 TrendsWatch 2017:  You Annual Glimpse of the Future
Monday, May 8, 1:30-2:45 p.m.
The director of the Alliance’s Center for the Future of Museums presents a dramatic overview of significant trends gathering steam in 2017. The session will illustrate how the trends are playing out in the world and their significance to museums and their communities. It also will profile museums adapting to these challenges and opportunities, and explore implications for strategic planning.

Reaching New Audiences in the Digital World
Tuesday, May 9, 8:45-9:15 a.m.
Online channels provide museums unprecedented opportunities to reach and engage with new, diverse audiences. But how do you build an audience list for a museum that patrons cannot yet visit? In this case study, discover how the National Museum of African American History and Culture tested various digital advertising tools to find new audiences and build an email list before it had even opened its doors. You’ll learn about online targeting tactics and tools, landing page best practices, and which digital channels are best for garnering email sign-ups.

Tech Tutorial: SEO (Search Engine Optimization) and SEM (Search Engine Marketing)
Tuesday, May 9, 10:30-11:45 a.m.
Join us for an introductory exploration to the simple steps you can take to bring more traffic to your website and your online content through organic search. Explore free tools to evaluate and implement SEO best practices, and understand how spending a little money on Search Engine Marketing and Social Media marketing can also boost traffic. Emphasis will be given to Google as a search engine and Facebook for social media. It’s helpful if participants already have Google Analytics implemented.

Design Trends: Phygital” to Pokemon”
Tuesday, May 9, 10:30-11:45 a.m.
Hear five perspectives on key trends that are challenging and changing the way we design museum exhibitions. Speakers will share their experiences and perspectives on trends that they’re wrestling with and excited about, from physical/digital mashups (Phygital) to multilingual experiences to virtual and augmented reality. They’ll share examples from the field to spark ideas, conversation, and debate.

Zooniverse Project Builder: Engaging the Public Online
Tuesday, May 9, 10:30-11 a.m.
The online people-powered research platform Zooniverse recently developed a project builder to allow anyone to create an online transcription, classification, or crowdsourcing project. This allows large data sets to be analyzed and discussed by a community of volunteers attracted to work done at the institution. In this session, we will present how Adler Planetarium and other institutions have used the Zooniverse Project Builder to engage their visitors and people around in the world in their research and collections.

Your Best Foot Forward:  Skills for Professional Success
Tuesday, May 9, 1:30-2:45 p.m.
Career success requires mad skills. Learn the secrets at this dynamic and intensive workshop-style session facilitated by NEMA Executive Director Dan Yaeger. We’ll cover all the bases for building excellence: emotional intelligence, keys to organization, public speaking, personal branding, networking, mental balance, remembering people’s names, and much more. At the end of the session you may be exhausted, but you’ll be exhilarated and equipped to be a better leader in your organization – and your life! Designed for all emerging and mid-career professionals.

Tech Tutorial: Mobile Tour Tools
Tuesday, May 9, 1:30-2:45 p.m.
Want to create a mobile tour for your museum, but don’t have a large budget or know where to start? This tutorial will walk you through different platforms and tools you can use to create mobile tour experiences for your museum – no matter what your budget.

Keeping Up with Change:  Strategic Planning for Cultural Organizations
Wednesday, May 10, 9:45-11 a.m.
In this session, you will learn about one innovative and tested framework for producing strategic plans across cultural organizations. This session aims to help organizations of all sizes understand why strategic planning is important and how an organization might approach this essential exercise. Participants will complete a mock strategic plan as a group.

Perspectives on Open Source for Museums’ Digital Projects
Wednesday, May 10, 9:45-11 a.m.
Open-source software has transformed the technology industry, and the movement’s goals of community and access align closely with our museums’ missions. So why do our open-source projects so often fail to succeed? Three experienced panelists offer three different perspectives and discuss topics such as the role of community and how to foster it, the importance of maintenance and maintainers, Not-Invented-Here, reputation capital, alignment issues with grant-funded projects, business models for open-source projects, and long-term sustainability.

Tech Tutorial: Social Media Planning and Analytics
Wednesday, May 10, 9:45-11 a.m.
Introduction to planning a social media strategy, using analytics to guide decisions, best practices, and tools that can help.

Tech Tutorial: Technology Accessibility
Wednesday, May 10, 11:15-12:30 p.m.
Making content and exhibitions accessible is no longer a nice to have” it is a “must have,” but many museums don’t know where to start. In this session, we will show that you don’t have to be a web developer to use techniques and tools that identify and improve issues with the accessibility of your museum’s technology.”