Case Study: Beyond the Four Walls: Lurie Children’s Hospital and Shedd Aquarium

Marketing & Community Engagement
Start Day and Time
Sunday May 7 4-4:30 p.m.
Venue and Meeting Room
261 America's Center
Lurie Children's Hospital and Shedd Aquarium partnered to bring an engaging and educational experience to hospitalized children and their families. This holistic collaboration included on-site animal encounters, a permanent children's experience, giveaways, funded aquarium visits, food vouchers, transportation, and more. Instead of focusing on a child's illness or injury, for a moment, families focus on animals, pretend play, and engaging movies.
Learner Outcome
  1. Learn that most organizations must engage learners beyond their four walls to fully realize their missions.
  2. Understand the value of accessibility and inclusion, and think beyond traditional community engagement techniques.
  3. Understand the benefits of collaborating with hospitals, as well as the benefits for the hospital and families.
Tynnetta Qaiyim
VP Planning & Design
John G. Shedd Aquarium
Tynnetta Qaiyim is the Vice President of Planning and Design at John G. Shedd Aquarium. With over 16 years of experience in exhibit and experience design, Tynnetta leads six divisions with a focus on visitor-centered, accessible design and content that promotes awareness, hope and action while providing enjoyable and educational engagements for Shedd's 1.9 million guests each year.