Wonder Lives In Your City: The Smithsonian Across America

Track
Marketing & Community Engagement
Start Day and Time
Wednesday May 10 11:15-12:30 p.m.
Venue and Meeting Room
266 America's Center
Description
In 2015, the Smithsonian Campaign launched People>Passion>Purpose to engage communities across the country. PPP events invite audiences to connect with everything they love, taking a new look at the Smithsonian's impact across the nation and around the world through the people that bring the institution to life every day. In this session, participants will experience PPP, learning what makes the program successful and what lessons continue to shape its evolution.
Learner Outcome
  1. Evaluate a case study for one organization's strategy and tactics to engage audiences beyond the walls of the museum.
  2. Understand how to tell a complex story with breadth and diversity in subject matter through a templated format that allows for market customization.
  3. Experience how storytelling can be effectively incorporated into a program, and learn guiding principles and tools for developing associated resources.
Speakers
Presenter: 
Abe Mohammadione
Role: 
Presenter
Title: 
VP, Creative & Production
Bio
Abe Mohammadione is VP of Creative & Production at Ideas United, an agency and production company focused on full-service content creation, experiential marketing and integrated partnerships. Over the past decade, Abe helped grow IU's Campus MovieFest into the world's largest student film festival and foster an ever-growing collective of creatives, called We Make. His team of the best and brightest works on event projects of all shapes and sizes.
Presenter: 
Ariana Curtis
Role: 
Presenter
Title: 
Curator, Latino Studies
Organization: 
National Museum of African American History and Culture
Bio
Ariana Curtis draws upon her training as an anthropologist to explore how different cultures come together to form a vibrant community. Through the Smithsonian Latino Center's Curatorial Initiative, Ariana documents the Latino urban experience and works with colleagues across the Smithsonian to develop exhibits that encourage visitors to see themselves as part of a shared human experience.
Presenter: 
Cynthia Brandt Stover
Role: 
Presenter
Title: 
Director, Smithsonian Campaign
Bio
As director of The Smithsonian Campaign, Cynthia Brandt Stover develops fundraising strategy, messaging and programs to inspire support for the Institution's 30 diverse museums, research centers and education units--while also elevating the Institution as a whole.
Presenter: 
Penne Kirkpatrick
Role: 
Presenter
Title: 
Smithsonian Campaign Program Manager
Bio
With over 10 years of marketing and events management experience at the Smithsonian, Penne Kirkpatrick knows some pretty amazing stories. As Campaign Program Manager, she is responsible for Regional Outreach efforts that connect communities across the nation to the Smithsonian. Through unique programs, Penne invites audiences to take a closer look at the Smithsonian through the amazing people who bring the Institution to life every day.