Using Visitor Data to Inform Decision-Making

Track
Education Audience Research & Evaluation
Start Day and Time
Tuesday May 9 8:45-10 a.m.
Venue and Meeting Room
276 America's Center
Description
Unfortunately, museums vary widely in their capacity for data collection devoted to understanding their visitors-who is visiting, why they visit, and how they feel about their experience. Recent efforts to build evaluation capacity through shared measures of visitor experiences have attempted to change that. In this session, presenters will share their stories about participating in and learning from multi-institutional data collection, detailing lessons learned both about their experience collecting data and how they've begun using those data.

Education, Audience Research & Evaluation track generously supported by the Canadian Museum for Human Rights

Learner Outcome
  1. Learn about ways in which institutions use visitor data to inform decision-making.
  2. Engage in conversation and share stories of data use.
  3. Understand how to participate in and apply the findings from the multi-institutional data collection effort.
Speakers
Presenter: 
Elisa Israel
Role: 
Presenter
Title: 
Director of Research and Evaluation
Organization: 
Saint Louis Science Center
Bio
As Director of Research & Evaluation, Elisa Israel oversees the Saint Louis Science Center's visitor studies activities, including exhibit and program evaluation, market research studies, and ongoing evaluation studies to provide insight into visitors' experiences, interests, and motivations. Elisa represents the Saint Louis Science Center on the COVES Governing Body and has served on the Board of Directors of the Visitor Studies Association.
Presenter: 
Marjorie Bequette
Role: 
Presenter
Title: 
Director of Evaluation and Research in Learning
Organization: 
Science Museum of Minnesota
Bio
Marjorie Bequette is Director of Lifelong Learning at the Science Museum of Minnesota. In that role, she has responsibility for the museum's evaluation and research work, as well as a large group of practitioners who use evaluation data. As a member of the COVES Governing Board and in local and internal conversations, she is focused on how to make data useful and relevant for everyone.
Presenter: 
Mat Sinclair
Role: 
Presenter
Title: 
Executive Director
Organization: 
Nevada Discovery Museum
Bio
With more than 20 years of museum leadership experience, including his current role as Executive Director at the Terry Lee Wells Nevada Discovery Museum, Mat Sinclair is a passionate and experienced museum professional. He has been enthusiastic about applying visitor surveys and analytics at The Discovery to inform and design visitor experiences. Mat is excited to join with other COVES partners to share these data and inform the field.
Presenter: 
Ryan Auster
Role: 
Moderator
Title: 
Senior Research Associate
Organization: 
Museum of Science
Bio
Ryan serves as a senior researcher at one of the largest internal research & evaluation departments at a science center in the U.S., specializing in quantitative research design and analysis. As principal investigator and lead of the COVES project, Ryan is dedicated to promoting evaluation as a tool that all museums can and should use to improve their practices. In his spare time, Ryan geeks out by teaching statistics at Boston College.