Using Experiments to Improve Visitor Experience

Track
Education Audience Research & Evaluation
Start Day and Time
Wednesday May 10 11:15-12:30 p.m.
Venue and Meeting Room
132 America's Center
Description
Learn about three experiments: a course that integrated research into training museum studies students; the exhibition created by these students, which was used as a laboratory experiment in visitor behavior; and a year-long survey study of visitors conducted by museum staff. These are linked by IPOP, a theory of experience preference that identifies four key dimensions of experience-ideas (conceptual thinking), people (emotional connection), objects (visual language), and physical (somatic experience). It maintains that individuals have preferences among these dimensions, which affect how exhibitions are created and experienced.

Education, Audience Research & Evaluation track generously supported by the Canadian Museum for Human Rights

Learner Outcome
  1. Learn how to partner with museum studies programs to create experiments that test theories of visitor behavior.
  2. Learn the results of an experimental study that investigates claims made by a theory of visitor experience preference.
  3. Learn how to set up a system of visitor evaluation that is low-cost, engages staff, and provides high-quality data.
Speakers
Presenter: 
Andrew Pekarik
Role: 
Presenter
Title: 
Senior Museum Research Fellow
Organization: 
Freer Gallery of Art & Arthur M. Sackler Gallery, Smithsonian Institution
Bio
Andrew Pekarik has been studying museum visitors and assisting exhibition-making teams at the Smithsonian Institution for the past 22 years. Formerly Senior Research Analyst in the Smithsonian's Office of Policy and Analysis, he is now Senior Museum Research Fellow at the Freer and Sackler Galleries in Washington, D.C.
Presenter: 
James Schreiber
Role: 
Presenter
Title: 
Professor
Bio
James B. Schreiber is a Professor of Statistics in the School of Nursing in at Duquesne University where he teaches research methods and statistics He has published over 60 articles, chapters, and reviews along with authoring research methods and motivation books. He has been an Advisory Board member for the Lemelson Center for the Study of Innovation and Invention and consultant with the United States Holocaust Memorial Museum.
Presenter: 
Jean Francois Leger
Role: 
Presenter
Title: 
Creative Developement Specialist
Organization: 
Canadian Museum of History
Presenter: 
Kiersten Latham
Role: 
Presenter
Title: 
Associate Professor
Organization: 
School of Library & Information Science, Museum Studies Specialization - Kent State University
Bio
Associate professor at Kent State University, Latham has developed and teaches the museum studies specialization from an LIS perspective.She has worked in, on,and about museums in various capacities for over 25 years. Her research interests convene around the meaning of museum objects and conceptual foundations of museums as systems. She also runs the experimental MuseLab- a place for thinking, doing & learning about museal things.