The Mighty Middle: Turn Transactional Members into Donors

Track
Development & Membership
Start Day and Time
Monday May 8 8:45-10 a.m.
Venue and Meeting Room
227 America's Center
Description
Learn how to effectively launch your new membership program in a way that builds loyalty, trust, and upgrades. Learn about multichannel marketing and annual fund strategies designed to upgrade members, increase their annual giving, and strengthen the middle of your membership program. The mighty middle is a lucrative, though often neglected, source of financial support.

Development and Membership track generously supported by Blackbaud

Learner Outcome
  1. Learn how to evaluate and reshape your membership structure (levels, benefits, prices) so the mid-levels encourage upgrades, engagement, and support.
  2. Understand the roles of performance assessments, audience research, benchmarking, market analysis, and more-all important for financial success.
  3. Learn multichannel marketing strategies designed to upgrade members, increase annual giving, and strengthen the middle of your membership program.
Speakers
Presenter: 
Amy Nelson
Role: 
Presenter
Title: 
Director of Individual Giving
Organization: 
Science Museum of Minnesota
Bio
Amy Nelson is Director of Individual Giving at the Science Museum of MN and is responsible for major/planned giving, donor events, prospect research and the supporting member program. Prior to SMM she has been a part of several national nonprofits (CaringBridge, BeTheMatch, American Liver Foundation, Leukemia & Lymphoma Society) and has focused her career on developing strategies and programs to increase individual giving and public engagement.
Presenter: 
Lindsay Gramlich
Role: 
Presenter
Title: 
Director Donor Relations
Organization: 
The Children's Museum of Indianapolis
Bio
Lindsay Gramlich is Director of Donor Relations at The Children's Museum of Indianapolis. She manages a team of 6 donor relations staff and oversees donor relations, communications, annual fund, database, prospect research, stewardship and events. She has worked at TCM for six years, has a BA from DePauw Univ. and is pursuing a Master of Public Affairs degree at Indiana Univ. She serves on Young Professional boards and is active in her community.
Presenter: 
Suzette Sherman
Role: 
Moderator
Title: 
President
Organization: 
Sherman Consulting Group
Bio
President of Sherman Consulting Group, Suzette provides membership, marketing, fundraising and service consulting for museums and cultural sites. She held museum leadership positions in external relations, membership, fundraising, and marketing (Philadelphia Mus. of Art, Natl Mus. of Women in Arts, Univ of Penn., Guggenheim Mus.); served on AAM's Development & Membership Board and teaches Museum Fundraising for JHU. MBA, U of MN; BS, Marquette U.