The Line between Creepy and Cool: Getting Data Driven Decisions Right

Track
Museum Directors
Start Day and Time
Monday May 8 1:30-2:45 p.m.
Venue and Meeting Room
229 America's Center
Description
As museums continually work to understand their audiences better, how might data about visitor behaviors and preferences become an integral part of their planning process? What does it mean to make decisions informed by data? While data can help us optimize our financial performance, can it be used to improve how visitors learn and experience the museum? This session argues for using data to help learn from audience behavior and preferences to provide better and more personalized museum experiences.
Speakers
Presenter: 
Colleen Dilenschneider
Role: 
Presenter
Title: 
Chief Market Engagement Officer
Presenter: 
Kari Alldredge
Role: 
Presenter
Title: 
Partner, McKinsey & Company
Presenter: 
Kaywin Feldman
Role: 
Moderator
Title: 
Nivin and Duncan MacMillan Director and President
Organization: 
Minneapolis Institute of Art
Presenter: 
Robert Stein
Role: 
Moderator
Title: 
Executive Vice President/Chief Program Officer
Organization: 
American Alliance of Museums
Presenter: 
Sebastian Chan
Role: 
Presenter
Title: 
Chief Experience Officer
Organization: 
Australian Centre for the Moving Image