The Art and Sense of Print Media

Track
Marketing & Community Engagement
Start Day and Time
Tuesday May 9 8:45-10 a.m.
Venue and Meeting Room
260 America's Center
Description
Join a discussion on the evolution of print media in museum communications, the importance of print design and production in an ever-changing digital world, and the quest for excellence in print design. Panelists representing book publishing, graphic design, and museum publications reflect on the decision-making process in print design, innovation in the production of print media, maximizing design impact on the organization's brand and bottom line, and ultimately, the cumulative institutional equity that can and should be built through print media over time.
Learner Outcome
  1. Outline key factors in the decision-making process that inform print design and its value to an organization's brand.
  2. Find new innovations that have had an impact on print design and options for maximizing resources.
  3. Discusses metrics for success, the role of the consumer/audience, and implications for earned revenue.
Speakers
Presenter: 
Antonio Alcala
Role: 
Presenter
Title: 
Founder, Studio A
Bio
Founder of Studio A a graphic design company specializing in projects with museum clients. He is a faculty member at Maryland Institute College of Art, a past president of the Art Directors Club of Washington DC & frequent judge of the AAM publication design competition. His work in the graphic design has been recognized with his selection as the 2008 AIGA Fellow, DC Chapter, and nominations for two National Design Awards from the Cooper-Hewitt Museum.
Presenter: 
Dean Phelus
Role: 
Moderator
Title: 
Sr. Director, Leadership Programs
Organization: 
American Alliance of Museums
Presenter: 
Ed Marquand
Role: 
Presenter
Title: 
Book Producer
Organization: 
Marquand Books
Bio
Ed Marquand is founding partner and creative director of Lucia|Marquand, based in Seattle. With over thirty years in book design production, Marquand & his firm have worked with 200 art and historical museums around the country and abroad. His recent work includes creating and manufacturing handcrafted editioned books for artists, designers, and photographers.
Presenter: 
Emiko Usui
Role: 
Presenter
Title: 
Director of MFA Publications
Organization: 
Museum of Fine Arts
Bio
Emiko has served for the past six years as director of MFA Publications, Museum of Fine Arts, Boston, where she leads all aspects of book publishing in print and digital media, from editorial development and design direction to distribution and sales. Her 25 year museum career includes senior editorial positions at MFA, as well as curatorial work at both MFA and tPhiladelphia Museum of Art. She received an MA from Yale University & BA (Stanford)
Presenter: 
Greg Nosam
Role: 
Presenter
Title: 
Executive Director, Publishing