Tech Tutorial: SEO (Search Engine Optimization) and SEM (Search Engine Marketing)

Track
Media & Technology
Start Day and Time
Tuesday May 9 10:30-11:45 a.m.
Venue and Meeting Room
267 America's Center
Description
Join us for an introductory exploration to the simple steps you can take to bring more traffic to your website and your online content through organic search. Explore free tools to evaluate and implement SEO best practices, and understand how spending a little money on Search Engine Marketing and Social Media marketing can also boost traffic. Emphasis will given to Google as a search engine and Facebook for social media. It's helpful if participants already have Google Analytics implemented.
Speakers
Presenter: 
Jacques Haba
Role: 
Presenter
Title: 
Senior Manager of Emerging Technologies and Evaluation
Organization: 
Nasher Sculpture Center
Presenter: 
Matt Derby
Role: 
Presenter
Title: 
Senior Strategist, M+R Strategic Services