Tattoo U: Getting Outside to Embrace New Communities

Track
Marketing & Community Engagement
Start Day and Time
Monday May 8 1:30-2:45 p.m.
Venue and Meeting Room
222 America's Center
Description
In 2016, the Royal Ontario Museum (ROM) opened Tattoos: Ritual. Identity. Obsession, Art," an exhibition encompassing fascinating insights into ancient practices, histories, and meanings and the revival of the global phenomenon of body art. While intriguing the ROM's traditional audience, to be authentic and successful, the museum also needed to connect with a new community: the tattoo subculture. Explore how surprising partnerships and unusual marketing initiatives can engage new audiences, build relationships, and maximize your communications impact."
Learner Outcome
  1. Explore how developing strategic partnerships can engage new communities and enhance marketing impact.
  2. Discover how institutional perceptions can be shifted and new visitors engaged by taking museum content outside.
  3. Learn how partnering with exhibition planning can create multipurpose promotional and exhibition content.
Speakers
Presenter: 
Kathryn Brownlie
Role: 
Presenter
Title: 
Assistant Vice President, Marketing & Promotions
Organization: 
Royal Ontario Museum
Bio
Kathryn has over twenty-five years of experience in leadership roles in the advertising and marketing sector. In 2013 Kathryn joined the Royal Ontario Museum and in her current role as Assistant Vice President of Marketing and Promotions, she leads marketing and creative strategy, as well as promotional partnerships and attendance forecasting for the Museum.