Museum Consortium: The Value of Working Together

Track
Marketing & Community Engagement
Start Day and Time
Sunday May 7 2:30-3:45 p.m.
Venue and Meeting Room
260 America's Center
Description
We will explore how museums working as a collective can help drive awareness, attendance, and audience engagement. Each panelist represents a consortium of museums that work together to build effective marketing campaigns and initiatives, balancing between the voices of individual institutions and of the collective. Come hear how they started, how they operate, and what lessons they've learned along the way.
Learner Outcome
  1. Learn how to begin the process of creating formal and informal consortia across disparate institutions.
  2. Learn what kinds of marketing approaches work, and how to create momentum as the consortium matures.
  3. Learn how to manage the fundraising balancing act between what is needed for the consortium and the needs for the individual institution.
Speakers
Presenter: 
Carol Summerfield
Role: 
Moderator
Title: 
Chief Strategy Officer
Organization: 
TeamWorks Media
Bio
Carol Summerfield, Chief Strategy Officer at Museum Revolution, is a published author and speaker. She hosts "Beyond Brick and Mortar," a salon series which bring together the leading voices in museums to discuss and share ideas around the concept of advancing the way museums support their mission and reach a wider audience. She manages the Museum Revolution blog, where she writes about the rapidly changing landscape of the museum world.
Presenter: 
John Sterr
Role: 
Presenter
Title: 
Executive Director
Organization: 
Charles Allis & Villa Terrace Art Museums
Bio
John Sterr, Executive Director of Charles Allis and Villa Terrace Art Museums, founded the Milwaukee Museum Mile in 2011 with the Jewish Museum Milwaukee, Museum of Wisconsin Art at Saint John's On the Lake, and the North Point Lighthouse to raise the profile of its member organizations in partnership with each other.
Presenter: 
Julie Farr
Role: 
Presenter
Title: 
Executive Director
Organization: 
Houston Museum District Association
Bio
Julie Farr, Executive Director of Houston Museum District Association, orchestrates the needs of 19 member institutions covering all disciplines in visual arts, covering a mile and a half area in the downtown neighborhood. She also serves on the Board of Directors of Texans for the Arts, Houston Arts Alliance and the Greater Houston Convention and Visitors Bureau.
Presenter: 
Perri Irmer
Role: 
Presenter
Title: 
President & CEO
Organization: 
The DuSable Museum of African American History
Bio
Perri Irmer, President, and CEO of the DuSable Museum of African American History was one of 23 African American leaders from across the state of Illinois who recently received the Black History Month Vanguard Award. She also oversees the Museum Campus South consortium of 7 museums on the south side of Chicago. And she has played an integral role in developing the Obama Center.