Millennials: Creating Their Own Museum Experience

Track
Development & Membership
Start Day and Time
Sunday May 7 1-2:15 p.m.
Venue and Meeting Room
130 America's Center
Description
This session presents examples of how museums across the country are working to earn the attention and loyalty of the important Millennial demographic. The panel of presenters will share the bold and at times controversial approaches employed to engage and personalize the museum experience to attract and entertain Millennials. Just as important, presenters will discuss how this group is critical for the donor pipeline and long-term financial health of museums.

Development and Membership track generously supported by Blackbaud

Learner Outcome
  1. Come away with an understanding of the demographics, behaviors, and philanthropic choices of Millennials and the tools to engage and cultivate them.
  2. Hear examples of events and benefits that successfully attracted Millennials to museums.
  3. Learn the values and habits of Millennials and how to tap into them for long-term donor cultivation and stewardship.
Speakers
Presenter: 
Cat Aboudara
Role: 
Presenter
Title: 
Assistant Director of Program Initiatives
Organization: 
The Franklin Institute
Bio
As Assistant Director of Program Initiatives at the Franklin Institute, Cat oversees adult programs that pose learning through play. She began with NightLife at the California Academy of Sciences managing music and programming for the weekly series. She continued on a pan-institutional and inter-agency Innovation team at the Smithsonian and by co-creating the Smithsonian at 8 series. She also continues to moonlight as the Nerd Nite DC Boss.
Presenter: 
Marina Kohler
Role: 
Presenter
Title: 
Director of Events and Visitor Experience
Organization: 
Hammer Museum
Bio
As Director of Donor Events at the California Academy of Sciences, Marina is responsible for establishing and expanding the donor pipeline through annual galas and donor events as well as the Academy's young donor group to reach a $3 million annual goal. Previously, Marina had a portfolio of 150+ mid-level donors and produced high profile fundraising events for the San Francisco Museum of Modern Art.
Presenter: 
Michael Wren
Role: 
Presenter
Title: 
Giving Society Manager
Organization: 
Field Museum of Natural History
Bio
Michael began his career as a development professional in 2009 with Global Alliance for Africa and has held development positions at Art Resources in Teaching, Snow City Arts and now with The Field Museum in the role of Giving Society Manager. He has worked on all aspects of fundraising and communications and was selected as a Fellow by Association of Fundraising Professional Chicago in 2013.