Maximizing Earned Income at the New Norton Museum of Art

Track
Management & Administration
Start Day and Time
Monday May 8 8:45-10 a.m.
Venue and Meeting Room
228 America's Center
Description
The Norton Museum of Art is currently undergoing an $84 million expansion, which will open in late fall 2018. Revenue-generating spaces such as museum stores, restaurants, and event rental spaces are important to the new Norton, as they also promote customer engagement and extend the brand. The museum management and consulting team planning these spaces will discuss their needs analysis; return on investment of money, time, and effort; and the components of revenue and profitability projections.
Learner Outcome
  1. Learn the most impactful characteristics affecting retail, food service, and rental space profitability and functionality.
  2. Specific examples will address some of the most common challenges and competing priorities and how these were addressed during the planning process.
  3. Learn how sufficient lead time and logical sequencing are key elements of physically and financially successful earned-income spaces.
Speakers
Presenter: 
Andrew Andoniadis
Role: 
Presenter
Title: 
Museum Store Consultant
Organization: 
Andoniadis Retail Services
Bio
Since 1992, Andrew Andoniadis has focused on making museum stores more profitable and enhancing the visitor's retail experience. He has worked with more than 350 institutions of all types and sizes across the United States and internationally. Selected museum clients include Norton Museum of Art, Crystal Bridges Museum of American Art, National Gallery of Canada, Denver Art Museum, Ohio Statehouse Museum and the Columbus Museum of Art.
Presenter: 
James Hall
Role: 
Presenter
Title: 
Deputy Director
Organization: 
Norton Museum of Art
Bio
James Brayton Hall became the Norton's Deputy Director in April of 2013. Since 2010, he had served as Executive Director of the Providence Preservation Society (PPS). Prior to that, Hall was Assistant Director of the Museum of Art at the Rhode Island School of Design (RISD), after serving for twenty years as RISD Director of Campus Design and Exhibitions.
Presenter: 
John Backman
Role: 
Presenter
Organization: 
Norton Museum of Art
Bio
John Backman studied architecture at the Rhode Island School of Design, and has nearly 30 years of experience designing and leading building projects for mission-driven institutions, most recently with Boston-based CBT Architects. He was named Project Director, The New Norton, in May 2015 to oversee design and construction of the Norton Museum's $90MM Foster & Partners designed expansion.
Presenter: 
Tracy Lawler
Role: 
Presenter
Title: 
President
Organization: 
JGL Food Service Consultants
Bio
Tracy is a food service consultant specializing in cultural institutions. JGL Food Service Consultants has worked with more than 125 cultural institutions in varying phases of development. Recent museum expansion clients include Cleveland Museum of Art, New York Historical Society, Norton Museum of Art, Museum of Fine Arts Houston, Peabody Essex Museum, and Perez Art Museum Miami.