Leveraging Insight with Analytics for Data Driven Decisions

Track
Education Audience Research & Evaluation
Start Day and Time
Monday May 8 8:45-10 a.m.
Venue and Meeting Room
131 America's Center
Description
Explore the innovative insights that are possible when a museum uses analytics to uncover connections between visitors and their experiences via onsite and digital channels. Referencing case studies analyzing visitor behavior, the panel will discuss pathways to success for museums that thrive through deep engagement with increased visitation. From journey maps and persona research to digital confidence, best practices, and privacy principles, this leadership panel delivers a global perspective.

Education, Audience Research & Evaluation track generously supported by the Canadian Museum for Human Rights

Learner Outcome
  1. Discover leadership strategies and trajectories to encourage an enduring commitment to evidence-based management practices.
  2. Understand effective methods to move an organization from basic analytics to full adoption of a data-informed decision-making process.
  3. Learn tools and techniques borrowed from lean, agile, and Six Sigma management frameworks, especially as applied to using data strategically.
Speakers
Presenter: 
Angie Judge
Role: 
Moderator
Title: 
CEO
Organization: 
Dexibit
Bio
Angie Judge is the CEO of big data and analytics firm Dexibit, providing data driven insights for cultural institutions. Prior, Angie's background is in telecommunications technology transformation and innovation with multinationals Hewlett Packard and Amdocs.
Presenter: 
Corey Timpson
Role: 
Presenter
Title: 
Vice President, Exhibitions, Research, and Design
Organization: 
Canadian Museum for Human Rights
Bio
Corey Timpson is the Vice President for Exhibition, Research, and Design with the Canadian Museum for Human Rights, facilitating interactive and dialogic experiences between and among visitors onsite and online through the use of mixed media, digital technology, and immersive environmental design.
Presenter: 
Douglas Hegley
Role: 
Presenter
Title: 
Chief Digital Officer
Organization: 
Minneapolis Institute of Art
Bio
Douglas Hegley is the Director of Media and Technology at the Minneapolis Institute of Art, where he oversees all aspects of digital media production and information technology. Douglas has nearly 20 years of museum experience, plus a formal background in Psychology - he's all about people. In this regard, the promise of big data and analytics lies in the capacity for everyone to feel recognized and to enjoy personalized interactions.
Presenter: 
Liz Hay
Role: 
Presenter
Title: 
Manager - Travelling Exhibitions
Organization: 
Te Papa Museum of New Zealand
Bio
Liz Hay is the Manager of Business and Market Development, Museum of New Zealand Te Papa Tongarewa, discussing Te Papa's insights journey as part of the Museum's digital transformation.
Presenter: 
Samir Bitar
Role: 
Presenter
Title: 
Producer, Visitor Engagement
Organization: 
Office of Visitor Services Smithsonian Institution
Bio
Samir Bitar heads research and design of visitor experience at the Smithsonian. As a Director he leads special projects across 19 museums, galleries and the National Zoo. In his work with the Board of Regents, the National Board, senior staff, volunteers, external agencies and partner firms, Samir advocates for visitor-centric and market-oriented strategies across service design, visitor studies, marketing and experience design.