How’s Your Health?
Management & Administration
Start Day and Time
Sunday May 7 1-2:15 p.m.
Venue and Meeting Room
221 America's Center
Join experts from the National Center for Arts Research and TRG Arts to examine ways to measure and improve organizational health. Using a new free tool, participants can get organizational health scores and discuss what they mean and how they compare to peers. They can also determine which metrics are most applicable to their organization and how to change their work to get results. Walk through identifying marketing, attendance, virtual participation, expenses, and earned revenue strategies and challenges, as well as examples of data-guided, sustainable change.
- Discover how performance metrics impact everyday decision-making.
- Assess which areas may require new cross-departmental strategic thinking.
- Discuss data-guided, sustainable ideas for attracting funding and audiences.
President & CEO
Jill Robinson is President and CEO of TRG Arts, an international data-driven consulting firm dedicated to creating sustainability in arts and cultural organizations. Jill serves as leader of the firm's consulting team, which achieves revenue results for clients ranging from Lincoln Center to San Francisco Ballet to the EMP Museum to Toronto International Film Festival. Jill crafted TRG's pioneering counsel on revenue management through pricing and scale-of-hall strategies, as well as the leading arts/cultural customer loyalty model in use throughout North America. As America's largest patron data-sharing platform, TRG's research stimulates collaboration and innovation in arts communities. A frequent panelist and session leader at arts conferences and workshops, Jill also teaches the field through TRG's webinars, summits, and as a blogger on Analysis from TRG Arts (www.trgarts.com). Jill serves on the board of the National Center for Arts Research at Southern Methodist University.
MA/MBA in Arts Management - Southern Methodist University
Dr. Zannie Voss is Director of SMU's National Center for Arts Research, and Chair and Professor of Arts Management in Southern Methodist University's Meadows School of the Arts and Cox School of Business. Previously, she was a Professor at Duke University and Producing Director of Theater Previews at Duke, where she transferred two shows to Broadway. She consults for the League of American Orchestras, Theatre Development Fund and Theatre Communications Group, co-authoring Theatre Facts since 1998. She is on the National Advisory Committee for TRG Arts, on the boards of Big Thought, DataArts, and TACA, and is co-author of the book Outrageous Fortune: The Life and Times of the New American Play.