How to Suspend Disbelief: Lessons Learned through Pop-Ups
Exhibit Planning & Design
Start Day and Time
Wednesday May 10 11:15-12:30 p.m.
Venue and Meeting Room
130 America's Center
Visitors are very willing to go out on a limb in their expectations for pop-up projects. What can museums learn from pop-ups about suspension of disbelief? How do pop-ups create visitor experiences that are successful in ways outside common museum metrics? How can pop-ups in form and context become hybrid spaces for museum content? Panelists share their pop-up experiences and what museums can learn from the element of surprise and use of a temporary site. This could include exhibition, commercial, and performance pop-up projects.
Exhibit Planning and Design track generously supported by Monadnock Media
- Hear how pop-ups can test ideas that require more time and more participants than a standard prototyping session. Discuss how to weather risk.
- Learn how pop-up success can inform-and challenge-standard museum metrics. Learn how pop-ups can clarify stakeholders and organizational goals.
- Pop-ups can allow visitors to explore alternative and provocative ideas. Hear ideas about how pop-up tactics can be translated into museum spaces.
Isabella Bruno is the exhibition designer at the National September 11 Memorial Museum. Her background in dance (Bachelors in Dance from Alvin Ailey / Fordham University), architecture, and performance led her to pursue a Masters in Exhibition Design at FIT. Her design practice is particularly focused on acknowledging the power of place, incorporating service design principles into exhibitions and bringing the delight of performance to museums.
The Natural History Museum
Theater & Hospitality Producer
Nate Koch is a Drama Desk award-winning producer and general manager of immersive theatrical experiences. Nate founded ENVEEKAY Ltd., which works on theatrical and experiential marketing projects. Current projects: an immersive production of SWEENEY TODD opening up in a working pie and mash shop in February, 2017, a new immersive experience/game in development from Punchdrunk and Smuggler, and SPACE on Ryder Farm, amongst others in development.
President and Chief Instigator
Paul Orselli earned his B.S. in Anthropology and Zoology from the University of Michigan and his M.A. in Science Education from Wayne State University. POW! helps museums and other cultural institutions develop innovative exhibit components, exhibitions, and educational programs through prototyping and hands-on experiments. Clients include New York Hall of Science, Exploratorium, National Science Foundation, and Science Projects in London.