Getting Started on Evaluation Methods…Just Not Surveys
Education Audience Research & Evaluation
Start Day and Time
Monday May 8 1:30-2:45 p.m.
Venue and Meeting Room
275 America's Center
In this Getting Started session, museum evaluators will share other methods that organizations can use to engage audiences in providing information, which can then be used to make data-driven decisions. This session guarantees an overview of methods to gather information from individuals and groups, such as interviews, card sorting, prototyping, observations, prioritization methods, and quick integrated feedback. Attendees will then break into smaller discussion groups with expert evaluators to explore the methods in meaningful ways, empowering participants to use them immediately in their organizations.
Education, Audience Research & Evaluation track generously supported by the Canadian Museum for Human Rights
- Learn about evaluation methods you can use to gather information from audiences that answer evaluation or research questions.
- Feel empowered to use at least one method that appropriately answers an evaluation or research question.
- Attendees will aim to use a combination of methods that appropriately answer evaluation or research questions.
Director of Audience Research and Evaluation
Marley Steele-Inama is Director of Audience Research and Evaluation at Denver Zoo where she oversees a team focused on education program evaluation, visitor studies, audience insights, and organizational evaluation capacity building. She serves as the outgoing chair of Committee on Audience Research and Evaluation (CARE), a Professional Network of AAM, and holds a Masters of Education from University of Denver.
Sarah Cohn has been conducting evaluation and research in support of museum experiences for the past 9 years. She was in The Science Museum of Minnesota's Evaluation and Research in Learning Department 2007-2016. Though having cut her teeth in a science museum, Sarah's primary interest is in supporting the entire museum community through professional development, data driven decision-making, and understanding who attends cultural institutions.