Effective Strategies for Donor Retention and Stewardship

Track
Development & Membership
Start Day and Time
Sunday May 7 4-5:15 p.m.
Venue and Meeting Room
260 America's Center
Description
Putting effective strategies in place to retain and steward donors is critical to fundraising success. Three seasoned development professionals will discuss specific examples of their retention and stewardship strategies. Topics include using trustees and key staff (curators, conservators, educators) to best advantage, engaging first-year donors quickly, and looking carefully at events and programs already planned to identify stewardship potential-all for the purpose of boosting donor retention and contributed income. Panel members will also discuss evaluating results and refining and adjusting strategies accordingly.

Development and Membership track generously supported by Blackbaud

Learner Outcome
  1. Gain practical knowledge of successful strategies to boost donor retention rates and contributed income.
  2. Hear examples of strategies that can be scaled up or down depending on the size or type of museum.
  3. Learn about evaluating the results of each strategy and making appropriate adjustments to achieve the best fundraising outcomes.
Speakers
Presenter: 
Diana Duncan
Role: 
Presenter
Title: 
Principal, Diana Duke Duncan, LLC
Presenter: 
Judith Gibbs
Role: 
Moderator
Title: 
Deputy Director for Development
Organization: 
Baltimore Museum of Art
Bio
Judy is Deputy Director for Development at The Baltimore Museum of Art, a position she has held for 16 years. Starting as grants writer at the San Antonio Museum Association, she went on to lead development programs at the Amon Carter Museum, The Menil Collection, and The Saint Paul Chamber Orchestra, before joining the BMA.
Presenter: 
Leslie Findlen
Role: 
Presenter
Title: 
Sr. Vice President, Institutional Advancement
Organization: 
Brooklyn Botanic Garden
Bio
Leslie has been Vice President of Development at the Brooklyn Botanic Garden since 1999, where she recently helped lead a succesful $120 million campaign. Leslie has more than 25 years of experience in fundraising and program planning for nonprofit organizations in the arts and culture, education, and the environment. A graduate of Brown University, Leslie participated in the Getty Museum Leadership Institute.
Presenter: 
Usha Subramanian
Role: 
Presenter
Title: 
Director of Individual Giving
Organization: 
Field Museum of Natural History
Bio
Usha is Director of Individual Giving at The Field Museum of Natural History in Chicago. In this position, she oversees all unrestricted, annual support from individuals, including membership, mid-and upper-level donors, trustees, and the young professionals board. Prior to the Field, Usha was a fundraiser at the Illinois Institute of Technology, Shedd Aquarium, and Brookfield Zoo.