Digital Strategy in Action: From Planning to Doing

Track
Media & Technology
Start Day and Time
Sunday May 7 1-2:15 p.m.
Venue and Meeting Room
223 America's Center
Description
Cultural heritage organizations develop digital strategies to outline philosophies, goals, and objectives for the effective use of technology. In this session, three museums at varying points of implementation share methods and outcomes of the digital strategy process. Panelists represent a cross-section of museums and departments, providing multiple points of view on how to identify, prioritize, and implement digital initiatives that align with strategy. We'll discuss institutional challenges and practical and technical constraints, and share examples of digital visitor engagement.
Learner Outcome
  1. Learn institutional challenges and practical and technical constraints to implementing digital initiatives that align with strategic plans.
  2. Learn a spectrum of digital strategies, from using rubrics as an initial assessment tool to full implementation with measurement and evaluation.
  3. Learn to approach digital strategy holistically and collaboratively, recognizing that digital includes the whole organization.
Speakers
Presenter: 
Douglas Hegley
Role: 
Presenter
Title: 
Chief Digital Officer
Organization: 
Minneapolis Institute of Art
Bio
Douglas Hegley is the Director of Media and Technology at the Minneapolis Institute of Art. During nearly 20 years in the museum technology field he has helped create collaborative technology environments, set the vision and strategy for technology and digital media, and sought to deeply engage audiences with great stories delivered digitally. He tweets about museums as @dhegley
Presenter: 
Mark Osterman
Role: 
Presenter
Title: 
Adult Learning and Engagement Manager
Organization: 
Vizcaya Museum & Gardens
Bio
Mark Osterman has a Doctor of Education with a research focus in arts, literacy, and technology. Over the course of his career he has worked for The Brooklyn Museum of Art, The Museum of Art and Design, The Wolfsonian-FIU, and currently Vizcaya Museum and Gardens. His museum work has focused on interpretive technology initiatives, curriculum development, and developing evaluation and assessment tools related to museum practice.
Presenter: 
Tatum Walker
Role: 
Presenter
Title: 
Associate Director of Digital Strategy
Organization: 
Ford's Theatre Society
Bio
Tatum Walker is the Associate Director of Digital Strategy at Ford's Theatre Society. She has worked in museums ranging in size and subject, including the Eli & Edythe Broad Art Museum, MSU, Detroit Institute of Arts, and Ford's Theatre Society. Her work has focused on service design, museum pedagogy, and digital interpretation. In her current position she focuses on digital strategy and guiding the Society through a digital transformation.