Developing Museum Audiences in the Middle East

Track
Education Audience Research & Evaluation
Start Day and Time
Sunday May 7 1-2:15 p.m.
Venue and Meeting Room
274 America's Center
Description
In 2018, the Grand Egyptian Museum in Giza, Egypt, will open to the public and the Museum of Islamic Art in Doha, Qatar, will celebrate its 10th anniversary with a new masterplan. Look at the approaches taken by these two exemplars to attract international audiences and diverse local and regional visitors. Explore key characteristics specific to museum audiences in the Middle East. Join a wider conversation on how museums in the West and the Middle East can learn from each other's experiences and cultures to help develop a more diverse audience.

Education, Audience Research & Evaluation track generously supported by the Canadian Museum for Human Rights

Learner Outcome
  1. Understand how major national museums in the Middle East are attempting to develop wider and more diverse audiences for their institutions.
  2. Gain insight into the importance of museums to the tourist strategies being developed throughout the Middle East.
  3. Examining the different cultural and social motivations that underpin museum visiting in the Middle East compared to in the West.
Speakers
Presenter: 
Emma Freeman
Role: 
Presenter
Title: 
Head of Content + Interpretation, Cultural Innovations
Bio
Emma is Head of Content Development and Interpretation at London-based Cultural Innovations. She has developed the interpretive masterplans for major new museums and exhibitions in Kuwait, Saudi Arabia, Syria, the Republic of Georgia and Kazakhstan. She is expert in identifying content and visitor experiences specific to host cultures. Previously Emma had 10 years interpretation experience at London's Natural History Museum and Science Museum
Presenter: 
Martyn Best
Role: 
Moderator
Title: 
CEO
Organization: 
Cultural Innovations Ltd.
Bio
Martyn is the CEO and co-founder of London-based Cultural Innovations. An architect by profession, Martyn specialises in the strategic development and management of high quality cultural projects, especially museums. He has extensive experience of working throughout the Middle East, having been involved in many of the regions most iconic cultural projects. Martyn is one of the recently appointed assessors for the UK's Cultural Protection Fund.
Presenter: 
Shaika Alnassr
Role: 
Presenter
Title: 
Head of Exhibitions
Organization: 
Museum of Islamic Art
Bio
Shaika Alnassr is Head of Exhibitions at the Museum of Islamic Art, Doha, Qatar. She has A BA from Qatar University, PG Diploma in Islamic Art from SOAS and an MA in Museum Studies from UCL London, where she worked at Tate Britain. Shaika took part in the Museum Leaders: the Next Generation programme organised by the Getty Leadership Institute and has contributed to a number of publications including Unseen Treasures and Reading Quranic Scripts.
Presenter: 
Sherif El-Itriby
Role: 
Presenter
Title: 
Head of Consulting
Organization: 
Cultural Innovations Ltd.
Bio
Sherif Elitriby is Head of Strategy and Consulting at Cultural Innovations and is based in Cairo where he works exclusively on the Grand Egyptian Museum project. He has considerable experience of developing museums in the Middle East and particularly in Egypt, his country of birth.