Creating a Culture of Evaluative Thinking and Strategy

Track
Education Audience Research & Evaluation
Start Day and Time
Sunday May 7 2:30-3:45 p.m.
Venue and Meeting Room
276 America's Center
Description
Presenters representing a zoo, historical society, and art and science museums will share how they each conduct their evaluation work, how to complement external evaluators and market researchers, how to build institutional culture and consistent habits even when an evaluation team is small with no dedicated staff, and how to define success and relevance. Participants will discuss inclusive evaluation practice and use a worksheet designed by the presenters to outline action plans for their organizations.

Education, Audience Research & Evaluation track generously supported by the Canadian Museum for Human Rights

Learner Outcome
  1. Learn how to streamline internal evaluation practices with work conducted by external evaluators and market researchers.
  2. Expand definitions of success, and build an institutional culture of evaluation at all levels and department areas.
  3. Contribute to an energetic discourse on inclusive evaluation practice.
Speakers
Presenter: 
Katharine Wood
Role: 
Presenter
Title: 
Evaluation Associate
Organization: 
Minnesota Historical Society
Bio
Katharine is the Evaluation Associate at the Minnesota Historical Society where she plans and implements evaluation within the education division to support institutional decision-making. Prior to this she worked in research and evaluation at the Science Museum of Minnesota and as market researcher. She holds a B.A. in Art History and Anthropology from Macalester College and a M.A. in Art Education/Museum Studies from the University of Minnesota.
Presenter: 
Marley Steele-Inama
Role: 
Moderator
Title: 
Director of Audience Research and Evaluation
Organization: 
Denver Zoo
Bio
Marley Steele-Inama is Director of Audience Research and Evaluation at Denver Zoo where she oversees a team focused on education program evaluation, visitor studies, audience insights, and organizational evaluation capacity building. She serves as the outgoing chair of Committee on Audience Research and Evaluation (CARE), a Professional Network of AAM, and holds a Masters of Education from University of Denver.
Presenter: 
Rachel Marino
Role: 
Presenter
Title: 
Carol Bates Fellow
Organization: 
The Walters Art Museum
Bio
Rachel Marino is the Bates Fellow at The Walters Art Museum in Baltimore, Maryland where she evaluates special exhibitions, education programs, and overall visitor experience in an effort to align institutional priorities with measurable outcomes and impacts. Prior to this, she worked at the Philadelphia Museum of Art as Research Coordinator and museum educator for school and teacher programs. She holds a B.A. in Psychology from Oberlin College.
Presenter: 
Sheri Levinsky-Raskin
Role: 
Presenter
Title: 
Assistant Vice President, Education & Evaluation
Organization: 
Intrepid Sea-Air-Space Museum
Bio
Sheri Levinsky-Raskin is the Assistant Vice President of Evaluation at the Intrepid Museum in NYC. She created its internal evaluation team and oversees evaluation with exhibitions, education, public programs, and user experience. She serves on the Education Committee (EdCom), a Professional Network of AAM, holds a Certificate in Business Excellence from Columbia University, and a M.A.T. in Museum Education from The George Washington University.
Presenter: 
Stephanie Arduini
Role: 
Presenter
Title: 
Director of Education
Organization: 
American Civil War Museum
Bio
Stephanie Fitzwater Arduini is the Director of Education at The American Civil War Museum in Richmond, VA where she leads interpretation, programs and education, and champions visitor-centered experiences. She has also worked at Pacific Science Center at the Jamestown-Yorktown Foundation. She earned a Masters degree in Museum Education from The George Washington University and a Bachelors degree in History from the University of Michigan.