Case Study: Got Emoji? Engaging Teens by Reinventing the Mobile Guide

Track
Media & Technology
Start Day and Time
Tuesday May 9 11:15-11:45 a.m.
Venue and Meeting Room
266 America's Center
Description
The Kimbell Art Museum created something new: a mobile experience targeted specifically to teens. This meant crafting a balance of informative yet fun interpretive content, as well as designing the app to reflect how teenagers use smartphones and apps in their everyday lives. The resulting app reinvented the traditional mobile guide, allowing teens to chart their own course through both the museum and the scholarship. Teens constantly interact and react using a variety of features, from photography, social sharing, games, and creating personal galleries to responding to artworks in the language of emojis. The museum technology firm CultureConnect will walk through the audience research, design, and launch of this truly novel project.
Learner Outcome
  1. Learn how to design an effective digital program targeted to teens, from audience research to experience design to content development and aesthetics.
  2. Walk away with concrete examples of contemporary, interactive digital features that make sense to teens and can be implemented in your museum.
  3. Learn key trends in teen behavior and expectations and how that translated to reinventing the traditional museum guide and scavenger hunt concepts.
Speakers
Presenter: 
Allison Rogers
Role: 
Presenter
Title: 
Community Engagement Coordinator
Organization: 
Kimbell Art Museum
Bio
Allison Rogers is the Community Engagement Coordinator at the Kimbell Art Museum in Fort Worth, Texas. She designs and facilitates educational programming for a wide range of Museum community members, including collaborations in developing teen initiatives such as Kimbell Teen Art Scope
Presenter: 
Samantha Diamond
Role: 
Presenter
Title: 
CEO
Organization: 
CultureConnect
Bio
Samantha Diamond is the CEO of CultureConnect - award-winning innovators helping museums engage visitors with cutting edge digital products that are fun to use and deepen the cultural experience.