Case Study: Art After Dark: Cultivating a New Generation of Members
Development & Membership
Start Day and Time
Tuesday May 9 2:15-2:45 p.m.
Venue and Meeting Room
262 America's Center
The Solomon R. Guggenheim Museum's Art After Dark event regularly surpasses revenue goals and has spurred thousands of new memberships, engaging Millennials, a group that many museums struggle to attract. Capacity constraints and marketing concerns have arisen due to the event's popularity. As we address these challenges, we are also tracking long-term effects on membership, including retention, donor conversion from transactional to philanthropic, and corporate sponsorship. Explore the challenges and opportunities associated with membership events using Art After Dark as a case study.
Development and Membership track generously supported by Blackbaud
- Be better able to identify strategies for attaining and retaining new memberships.
- Identify strategies for engaging Millennials and other elusive visitors.
- Be better able to implement practical tools for cultivating successful member events.
Associate Manager, Membership
Solomon R. Guggenheim Museum