Case Study: #5WomenArtists Take on a Life of Their Own

Track
Marketing & Community Engagement
Start Day and Time
Sunday May 7 3:15-3:45 p.m.
Venue and Meeting Room
261 America's Center
Description
In March 2016, the National Museum of Women in the Arts launched a social media campaign asking, "Can you name five women artists?" #5womenartists elicited shock, provided a challenge, and sparked conversation about gender parity in the arts. In this session, you will learn about the campaign from planning and branding, partnerships, and media pitching to stoking the conversation throughout the month. In addition, you will hear about challenges, lessons learned, and outcomes from the first two years of the campaign.
Learner Outcome
  1. Learn how a memorable and successful social media campaign can be implemented by creating a simple, mission-related idea with a flexible framework.
  2. Planning is imperative. Establishing grassroots outreach and producing a cohesive media campaign in the beginning will lead to greater success.
  3. Don't underestimate how many other museums and cultural institutions are willing to collaborate on an innovative idea with a low barrier to entry.
Speakers
Presenter: 
Stacy Meteer
Role: 
Presenter
Title: 
Communications and Marketing Manager
Organization: 
National Museum of Women in the Arts
Bio
Stacy Meteer is the Communications and Marketing Manager at the National Museum of Women in the Arts. To increase museum visibility, she promotes exhibitions and programs, collaborates with marketing and public relations firms, and participates on the Social Media Working Group. Prior to the National Museum of Women in the Arts, Stacy held communications and marketing positions at American University and the National Building Museum, and graduated with a master's degree in Museum Studies from Johns Hopkins University.