Brewing Up New Approaches to Audience Engagement

Track
Marketing & Community Engagement
Start Day and Time
Monday May 8 8:45-10 a.m.
Venue and Meeting Room
260 America's Center
Description
Today, drinking and learning is a common practice at many American museums because they are proven revenue generators and audience builders. But as the desire to drink in knowledge continues to grow, what's next for the museum visitor? Learn how four museums are working to play a more proactive and reactive role to pop culture. We look at how beverages can be tools to tell stories of our past and present. They are cultural forces that can relate to greater aspects of history and build community.
Learner Outcome
  1. Engage in conversation about the importance of building community via dedicated collaborations and partnerships.
  2. Gain a better understanding of how beverages are valuable tools to engage new audiences.
  3. Understand the power of VR to increase visitor engagement within the museum and beyond.
Speakers
Presenter: 
Elizabeth Garibay
Role: 
Presenter
Title: 
Historian
Bio
Beginning her museum career in high school Liz Garibay has 25 years experience in the arts. While at the Chicago History Museum she created History Pub Crawls, an innovative approach to education. The success of her creative programming had a direct impact on attendance and overall revenue and served as a model for future collaborations between museums and alcohol makers. She is the Principal at History On Tap and Founder of the Chicago Brewseum.
Presenter: 
Elizabeth Williams
Role: 
Presenter
Title: 
Director
Organization: 
Southern Food and Beverage Museum
Bio
Liz Williams is a founder of the Southern Food & Beverage Museum and President of the National Food & Beverage Foundation. Much of her research and writing centers on the legal and policy issues related to food and foodways. She is the co-author of "The Encyclopedia of Law and Food" and the author of "New Orleans: A Food Biography" and "Lift Your Spirits: A Celebratory History of Cocktail Culture in New Orleans."
Presenter: 
Kate Livingston
Role: 
Moderator
Title: 
Founder and Principal
Organization: 
ExposeYourMuseum LLC
Bio
Kate Livingston is the founder of ExposeYourMuseum LLC a consulting firm supporting cultural organizations to better understand their internal climate and culture, audiences, and role in their communities. Her approach prioritizes making connections, facilitating conversations, elevating communities, engaging creatively, and strong, clear communication to inspire innovation, inform strategy, and drive decision-making.
Presenter: 
Lance Tawzer
Role: 
Presenter
Title: 
Curator of Exhibits
Organization: 
Elmhurst History Museum
Bio
Lance Tawzer is a museum exhibit professional who has transformed the Elmhurst History Museum into a regional destination with his engaging exhibitions. His traveling exhibit program includes "Beer Chicago: The Refreshing History", "Sox vs. Cubs: The Chicago Civil Wars", "Sweet Home Chicago: The History of America's Candy Capital." His exhibits feature real story telling, combined with cutting edge technology and clean/edgy design aesthetic.
Presenter: 
Megan Williams
Role: 
Presenter
Title: 
Director of Business Enterprises
Organization: 
Field Museum of Natural History
Bio
Megan Williams has been at the Field Museum in Chicago for over 15 years, and currently serves as the Director of Business Enterprises. Her experience includes oversight for retail and food service, special events, group sales tourism and business development, including beer collaborations, public programming and other product development. Megan has experience managing both self-operated businesses and outsourced operators.