Better Flow for a Better Experience
Start Day and Time
Monday May 8 8:45-10 a.m.
Venue and Meeting Room
264 America's Center
Traffic planning for museums involves a thorough study and review of visitor movements and behaviors, architecture and layout, wayfinding and signage, and staffing and operations. Hear how the Brooklyn Museum and the Barnes Foundation partnered with Arup to evaluate and test operations, lobby layouts, staff positions, visitor touch points, and engagement methods to improve the entry experience for their visitors. Hear how each project team navigated institutional objectives and garnered buy-in for their respective projects and unexpected lessons they learned along the way.
- Learn how an institution's architecture and layout, wayfinding and signage, and staffing and operations can positively influence the visitor experience.
- Learn how institutions can work through organizational structures to institute positive visitor-centric changes across departments.
- Learn how to implement pilot experiments and solicit visitor feedback to improve lobby operations and traffic flow.
Eric Rivers is an Associate at Arup with over 15 years of experience in the planning and design of the pedestrian realm. His specialty is understanding how pedestrian movements and the user experience can inform building layouts, operations, wayfinding and design for pedestrians. His experience spans the spectrum of heavily populated infrastructure and urban spaces where the aim of his work is to create better places and spaces for people.
Manager of Audience Engagement
Sara Devine is the Manager of Audience Engagement and Interpretive Materials at the Brooklyn Museum where she co-developed and leads the Bloomberg Connects digital engagement initiative, including the award-winning ASK Brooklyn Museum app. Sara's expertise lies in crafting accessible and engaging visitor experiences onsite and online, working with curators, designers, educators, technologists, and visitor services on all aspects of interpretation
Chief Experience Officer
Shelley Bernstein is the Deputy Director of Digital Initiatives and Chief Experience Officer at the Barnes Foundation. In this newly created role, she aims to embed visitor-centered thinking throughout every aspect of the organization with the goal to deepen a visitor's engagement before, during, and after a visit to the Barnes. In her former role at the Brooklyn Museum she spearheaded digital projects with public participation at their center.