75 Ideas in 75 Minutes: Fresh Ideas for Audience Engagement

Track
Marketing & Community Engagement
Start Day and Time
Tuesday May 9 10:30-11:45 a.m.
Venue and Meeting Room
274 America's Center
Description
This session aims to help museum professionals learn fresh ways to cut through a cluttered marketplace to engage members, drive attendance, and enhance visitor experiences. Drawing ideas and examples from a variety of institutions, experts from PRAM, AAM's public relations and marketing professional network, offer a fast-paced review of some of today's most interesting ideas for audience engagement. Time will be set aside for audience members to offer their ideas in the session.
Learner Outcome
  1. Discover the latest ideas from PR and marketing experts on effective ways to create buzz, better serve visitors, and drive attendance to your museum.
  2. Share your audience engagement ideas with PR and marketing experts, and get instant feedback from colleagues from all over the world.
  3. Meet and network with PRAM board members and other industry thought-leaders.
Speakers
Presenter: 
Daniel Summers
Role: 
Presenter
Bio
Daniel Summers, Jr, is CEO of the consultancy Summer Solutions, and the former Marketing Director at the Center for Puppetry Arts, the nation's largest nonprofit dedicated to puppetry, as well as a founding board member for Meet College Park, Georgia, the Atlanta Airport Area Destination Marketing Organization. Daniel is known for his old world charm combined with new world ideas, his irreverently relevant humor, and cat memes.
Presenter: 
Meghan Curran
Role: 
Presenter
Title: 
SVP - Marketing, Guest Experience & Sales
Organization: 
John G. Shedd Aquarium
Bio
Meghan Curran provides strategic leadership to the organization's focus on promoting and delivering outstanding guest-centric services and experiences. A member of the executive leadership team, she is responsible for the aquarium's marketing, online communications, brand management, sales operations, audience research, and interpretive efforts.
Presenter: 
Rebecca Gilliam
Role: 
Presenter
Title: 
VP Visitor Experiences
Organization: 
Minnetrista
Bio
Rebecca Gilliam serves as the Vice President of Visitor Experience at Minnetrista. She leads a team of education and marketing professional that work to create memorable visitor experiences for families in East Central Indiana. Rebecca also serves as the program chair for the PRAM professional network of AAM.
Presenter: 
Tim Hallman
Role: 
Moderator
Title: 
Director of Communications & Business Development
Organization: 
Asian Art Museum of San Francisco
Bio
Tim Hallman serves as the Asian Art Museum's Director of Communications & Business Development, and is chair of the Public Relations & Marketing (PRAM) professional network of the American Alliance of Museums. He is also chair of the Art Museum Marketing Association, and has participated in the Museum Leadership Institute program at the Getty Leadership Institute.